Db Journey
DB Journey: Scandinavian Innovation Meets Travel Adventure
In the ever-evolving world of travel and adventure gear, DB Journey stands out as a Scandinavian brand redefining what it means to travel stylishly and functionally. Founded in Norway in 2009 by freeski legend Jon Olsson and engineer & entrepreneur Truls Brataas, DB has swiftly moved from niche appeal to a global favourite, merging minimalist design with cutting-edge innovation.
Scandinavian Simplicity Meets Functional Design
DB’s aesthetic is rooted in Scandinavian simplicity - clean lines, sleek forms, and understated elegance. Every piece - from Hugger to Ramverk - effortlessly bridges the gap between urban lifestyle and adventurous exploration. Each product combines practical details with stylish appeal, resonating equally with city commuters and adventure enthusiasts.
Their signature Hook-Up System - a patented innovation - allows multiple bags to be easily interconnected, dramatically simplifying the often cumbersome aspects of travel. It’s precisely this thoughtful attention to detail that sets DB apart, turning everyday travel into a streamlined, hassle-free experience.
Built for the Modern Adventurer
DB’s products aren't just stylish; they're built to last. Robust materials, protective shells, and weather-resistant finishes ensure durability. From navigating crowded city streets to rugged mountain terrain, their unique backpacks, travel bags, and accessories reflect a deep understanding of what today's explorers truly need - practicality blended effortlessly with elegance.
Commitment to Sustainability
Sustainability is central to DB’s ethos. In 2023, DB achieved B Corp certification, marking a significant milestone in their sustainability journey. The brand emphasises ethical sourcing, waste reduction, and resource conservation, employing recycled materials extensively, with over 70% of their synthetic materials coming from recycled sources. They proactively collaborate with suppliers to improve working conditions, reduce emissions in logistics, and transition towards renewable energy sources. DB Journey's dedication to transparency includes detailed reporting on their environmental footprint and proactive steps to improve year-on-year.
Weigh Lighter
DB’s latest innovation is their “Weigh Lighter” collection, crafted using Aluula Graflyte - a next-generation mono-material made entirely from polyethylene. This revolutionary fabric significantly reduces weight while enhancing durability. For context, DB’s original 25L Snow Pro Backpack weighs 1.4kg, whereas the new Weigh Lighter equivalent comes in at just 470g - a remarkable 66% reduction. Each piece demonstrates DB Journey’s commitment to lighter, smarter, and more sustainable gear.
The Future of Travel with DB Journey
As DB Journey continues to grow, its blend of innovation, sustainability, and clean aesthetics positions it uniquely within the travel and lifestyle industry. This brand isn't just reshaping travel gear; it’s reimagining how we move through the world.
Stay tuned for more insights on brands shaping the future of style, travel, and more, on Søndag.
